𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The Role of Integrated Marketing Communications (IMC) on Heritage Destination Visitations

✍ Scribed by Wang, Yu‐Ju; Wu, Chihkang (Kenny); Yuan, Jingxue (Jessica)


Book ID
121229240
Publisher
Haworth Press Inc
Year
2009
Tongue
English
Weight
206 KB
Volume
10
Category
Article
ISSN
1528-008X

No coin nor oath required. For personal study only.


📜 SIMILAR VOLUMES


Integrated multichannel communication st
✍ Rex Briggs; R. Krishnan; Norm Borin 📂 Article 📅 2005 🏛 John Wiley and Sons 🌐 English ⚖ 201 KB

Companies have made major improvements in improving the ROI in areas such as production, logistics, and services. However, examining the productivity of marketing has long been ignored and has led many companies to view it as an expenditure that can be cut in difficult economic times. Calculating RO