𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The role of image in service promotion: focusing on the influence of film on consumer choice within tourism

✍ Scribed by Peter Bolan; Lindsay Williams

Book ID
111137987
Publisher
John Wiley and Sons
Year
2008
Tongue
English
Weight
237 KB
Volume
32
Category
Article
ISSN
1470-6423

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Consumer sophistication and the role of
Consumer sophistication and the role of emotion on satisfaction judgments within credence services
✍ Tony Garry πŸ“‚ Article πŸ“… 2007 πŸ› John Wiley and Sons 🌐 English βš– 188 KB πŸ‘ 2 views

## Abstract Evidence which demonstrates a link between the affective dimension and satisfaction in a tangible product based context is well documented. However, when placed in a credence service context the role of Affect becomes more complex. Previous research in this field has assumed consumer ho

Consumer adoption of virtual stores in K
Consumer adoption of virtual stores in Korea: Focusing on the role of trust and playfulness
✍ Sang Hyun Oh; Yong Man Kim; Chong Whan Lee; Gyu Yeol Shim; Min Sook Park; Hong S πŸ“‚ Article πŸ“… 2009 πŸ› John Wiley and Sons 🌐 English βš– 103 KB

## Abstract The business‐to‐consumer aspect of electronic commerce (EC) is the most visible business use of the World Wide Web (WWW). A virtual store allows companies to provide product information and offer direct sales to their customers through an electronic channel. Success in this business is