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The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior

✍ Scribed by Longinos Marin; Salvador Ruiz; Alicia Rubio

Publisher: Springer
Year: 2008
Tongue: English
Weight: 226 KB
Volume: 84
Category: Article
ISSN: 0167-4544
DOI: 10.1007/s10551-008-9673-8

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