“I Need You Too!” Corporate Identity Attractiveness for Consumers and The Role of Social Responsibility

✍ Scribed by Longinos Marin; Salvador Ruiz

• Publisher: Springer
• Year: 2006
• Tongue: English
• Weight: 182 KB
• Volume: 71
• Category: Article
• ISSN: 0167-4544
• DOI: 10.1007/s10551-006-9137-y