The role of forecasting in corporate str
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Richard N. Dino; Donald E. Riley; Pan G. Yatrakis
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Article
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1982
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John Wiley and Sons
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English
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## Abstract This paper presents the system of analysis used by the Xerox Corporation to relate the external environment to company decisions. The system is sophisticated and elaborate, comes to grips with such issues as product forecasting, market monitoring, activity monitoring, materials and labo