𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The role of forecasting in corporate strategy: The xerox experience

✍ Scribed by Richard N. Dino; Donald E. Riley; Pan G. Yatrakis

Publisher
John Wiley and Sons
Year
1982
Tongue
English
Weight
786 KB
Volume
1
Category
Article
ISSN
0277-6693

No coin nor oath required. For personal study only.

✦ Synopsis

Abstract

This paper presents the system of analysis used by the Xerox Corporation to relate the external environment to company decisions. The system is sophisticated and elaborate, comes to grips with such issues as product forecasting, market monitoring, activity monitoring, materials and labour cost analysis, and product price analysis. In addition, the system examines the longer‐term issues associated with corporate strategy, with the more recent initiatives directed toward the strategic focus

The Xerox case illustrates very well how externally provided forecasts of economic environments, both at home and abroad, can be used as inputs to a variety of econometric products to serve the individual corporation. The challenge in this work is to build the bridges from the external forces to the critical company decisions. That is a task which requires sophisticated tools and skilled professionals to accomplish. This case study shows what can be done.

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