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The role of E-quality within the consumer decision making process

โœ Scribed by Wen, Chao; R. Prybutok, Victor; Blankson, Charles; Fang, Jiaming


Book ID
126762411
Publisher
Emerald Group Publishing Limited
Year
2014
Tongue
English
Weight
455 KB
Volume
34
Category
Article
ISSN
0144-3577

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โœ Ling-Ling Wu; Jia-Yan Lin ๐Ÿ“‚ Article ๐Ÿ“… 2006 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 98 KB

It is very important that e-commerce practitioners leverage the technological power (e.g., information control) of the Internet in order to provide consumers with the information they need to make purchasing decisions. In this study, it is hypothesized that, to improve decision-making quality, the d