Toward upgrading the quality of consumer decision-making
β Scribed by James B. Wiley
- Book ID
- 112837007
- Publisher
- Sage Publications
- Year
- 1984
- Tongue
- English
- Weight
- 473 KB
- Volume
- 12
- Category
- Article
- ISSN
- 0092-0703
No coin nor oath required. For personal study only.
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It is very important that e-commerce practitioners leverage the technological power (e.g., information control) of the Internet in order to provide consumers with the information they need to make purchasing decisions. In this study, it is hypothesized that, to improve decision-making quality, the d
## Abstract This paper presents a comprehensive review of recent empirical studies dealing with online consumer behavior and decisionβmaking processes. To that end, the paper adapts and extends Engel, Kollat, and Blackwell's (1978) and Engel, Blackwell, and Miniard's (1986) decisionβmaking model as