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The Role of Corporate Reputation in Determining Investor Satisfaction and Loyalty

✍ Scribed by Helm, Sabrina


Book ID
125476312
Publisher
Palgrave Publishers Ltd.
Year
2007
Tongue
English
Weight
169 KB
Volume
10
Category
Article
ISSN
1363-3589

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## Abstract Most studies of satisfaction and loyalty focus on the brand level of decision making. Involvement, on the other hand, is mainly defined and measured on the product category level. This study explores this gap by investigating the role of product category involvement and satisfaction in