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The role of consideration set size in explaining fish consumption

✍ Scribed by Asbjorn Warvik Rortveit; Svein Ottar Olsen

Book ID
116240531
Publisher
Elsevier Science
Year
2007
Tongue
English
Weight
208 KB
Volume
49
Category
Article
ISSN
0195-6663

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## Abstract This study investigates the role of consideration sets in brand choice. Brand‐level aggregated data are used to capture the responses of consumers who face a number of international and domestic brands in markets rather than two or three brands in experimental designs, as in Chaudhuri a