Matching Electronic Distribution Channels to Product Characteristics: The Role of Congruence in Consideration Set Formation

✍ Scribed by Pamela D Morrison; John H Roberts

• Book ID: 117320161
• Publisher: Elsevier Science
• Year: 1998
• Tongue: English
• Weight: 136 KB
• Volume: 41
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/s0148-2963(97)00065-9