๐”– Bobbio Scriptorium
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The role of an innovation centre


Publisher
Elsevier Science
Year
1988
Tongue
English
Weight
76 KB
Volume
10
Category
Article
ISSN
0172-2190

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When evaluating the launch of a new product or service, forecasts of the diusion path and the eects of the marketing mix are critically important. Currently no uniยฎed framework exists to provide guidelines on the inclusion and speciยฎcation of marketing mix variables into models of innovation diusion