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The Role of Ad Likability in Predicting an Ad's Campaign Performance

✍ Scribed by Bergkvist, Lars; Rossiter, John R.

Book ID: 118747845
Publisher: M. E. Sharpe Inc.
Year: 2008
Tongue: English
Weight: 296 KB
Volume: 37
Category: Article
ISSN: 0091-3367
DOI: 10.2753/JOA0091-3367370207

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