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The relative importance of brands in modified rebuy purchase situations

✍ Scribed by Alex R. Zablah; Brian P. Brown; Naveen Donthu

Book ID: 116568553
Publisher: Elsevier Science
Year: 2010
Tongue: English
Weight: 785 KB
Volume: 27
Category: Article
ISSN: 0167-8116
DOI: 10.1016/j.ijresmar.2010.02.005

No coin nor oath required. For personal study only.

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