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The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames—the Role of Media Context and Presence

✍ Scribed by Martin K. J. Waiguny, Michelle R. Nelson, Ralf Terlutter


Book ID
120964112
Publisher
Springer
Year
2013
Tongue
English
Weight
405 KB
Volume
37
Category
Article
ISSN
0168-7034

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