✦ LIBER ✦
Publicity as Covert Marketing? The Role of Persuasion Knowledge and Ethical Perceptions on Beliefs and Credibility in a Video News Release Story
✍ Scribed by Nelson, Michelle R.; Park, Jiwoo
- Book ID
- 125357153
- Publisher
- Springer
- Year
- 2014
- Tongue
- English
- Weight
- 664 KB
- Volume
- 130
- Category
- Article
- ISSN
- 0167-4544
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