๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

The relationship between the marketing mix and share of category requirements

โœ Scribed by C. B. Bhattacharya; Peter S. Fader; Leonard M. Lodish; Wayne S. Desarbo


Publisher
Springer US
Year
1996
Tongue
English
Weight
993 KB
Volume
7
Category
Article
ISSN
0923-0645

No coin nor oath required. For personal study only.


๐Ÿ“œ SIMILAR VOLUMES


The relationship between culture and per
โœ Robert W. Armstrong ๐Ÿ“‚ Article ๐Ÿ“… 1996 ๐Ÿ› Springer ๐ŸŒ English โš– 910 KB

This research study sought to identify whether there is a relationship between ethical perceptions and culture. An examination of the cultural variables suggests that there is a relationship between two of Hofstede's cultural dimensions (i.e., Uncertainty Avoidance and Individualism) and ethical per

The relationship of strategic and market
โœ Gordon E. Greenley ๐Ÿ“‚ Article ๐Ÿ“… 1986 ๐Ÿ› Elsevier Science ๐ŸŒ English โš– 603 KB

Results from four company surveys were used to examine the relationship of strategic and marketing plans, by comparing the results with a standardised relationship attained through a search of the literature. Although many differences are to be found in the utilisation of planning terminology, a sta