✦ LIBER ✦

The relationship between culture and perception of ethical problems in international Marketing

✍ Scribed by Robert W. Armstrong

Publisher: Springer
Year: 1996
Tongue: English
Weight: 910 KB
Volume: 15
Category: Article
ISSN: 0167-4544
DOI: 10.1007/bf00412818

No coin nor oath required. For personal study only.

✦ Synopsis

This research study sought to identify whether there is a relationship between ethical perceptions and culture. An examination of the cultural variables suggests that there is a relationship between two of Hofstede's cultural dimensions (i.e., Uncertainty Avoidance and Individualism) and ethical perceptions. This finding supports the hypothetical linkage between the cultural environment and the perceived ethical problem variables posited in Hunt and Vitell's General Theory of Marketing Ethics (1986).

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