## Abstract Will the same marketing tools and strategies used in the forβprofit world of business work in a church environment? George Barna, America's most well recognized and respected authority on business and religion has spent the last 20 years writing over a dozen books attempting to convince
β¦ LIBER β¦
Applying the marketing concept to cultural organisations: an empirical study of the relationship between market orientation and performance
β Scribed by Brenda Gainer; Paulette Padanyi
- Publisher
- John Wiley and Sons
- Year
- 2002
- Tongue
- English
- Weight
- 210 KB
- Volume
- 7
- Category
- Article
- ISSN
- 1465-4520
- DOI
- 10.1002/nvsm.178
No coin nor oath required. For personal study only.
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