✦ LIBER ✦

The PSE model: entry into emerging markets

✍ Scribed by Anders Pehrsson

Publisher: John Wiley and Sons
Year: 2002
Tongue: English
Weight: 112 KB
Volume: 11
Category: Article
ISSN: 1086-1718
DOI: 10.1002/jsc.583

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✦ Synopsis

Abstract

This article presents a new international market entry model—the PSE model.

The model comprises three interrelated components that reflect premises external and internal to the firm: perceived barriers to entry (P), strategy competence (S) and entry strategy (E).

Propositions about the nature of the linkages between the model components are examined.

The model and its linkages are illustrated using Ericsson's entry into the emerging market of mobile telephony systems in the United States.

The application of the model enhances our understanding of entry into international emerging markets.

Practical suggestions in the application of the model are presented.

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