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Generic Entry into the Regulated Spanish Pharmaceutical Market

✍ Scribed by Iván Moreno-Torres; Jaume Puig-Junoy; Joan-Ramon Borrell

Publisher
Springer US
Year
2009
Tongue
English
Weight
216 KB
Volume
34
Category
Article
ISSN
0889-938X

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The PSE model: entry into emerging marke
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## Abstract This article presents a new international market entry model—the PSE model. The model comprises three interrelated components that reflect premises external and internal to the firm: __perceived barriers to entry__ (P), __strategy competence__ (S) and __entry strategy__ (E). Propositi