The Product Manager's Toolkit®: Methodologies, Processes, and Tasks in Technology Product Management

✍ Scribed by Gabriel Steinhardt (auth.)

• Publisher: Springer International Publishing
• Year: 2017
• Tongue: English
• Leaves: 214
• Series: Management for Professionals
• Edition: 2
• Category: Library

✦ Synopsis

This book provides a consistentandholistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management. It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and implementation of product management. It outlines a practical approach to clarify role definitions, identify responsibilities, define processes and deliverables, and improve the ability to communicate with stakeholders. The book details the fundamentals of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.

✦ Table of Contents

Front Matter....Pages i-xvii
Introduction....Pages 1-2
Front Matter....Pages 3-3
Definition of Product Management....Pages 5-9
Product Delivery Strategies....Pages 11-15
Product Management Team....Pages 17-27
Product Definition Team....Pages 29-38
Crafting Market Requirements....Pages 39-50
Concept of Marketing....Pages 51-62
Value-Marketing Model....Pages 63-78
Extending Product Life Cycle Stages....Pages 79-86
Front Matter....Pages 87-87
Defining Product Management....Pages 89-96
Practicing Product Management....Pages 97-111
Product Management Career....Pages 113-130
Agile Software Development....Pages 131-147
Ancillary to Product Management....Pages 149-164
Front Matter....Pages 165-165
Blackblot PMTK Methodology™ Product Management Glossary....Pages 167-175
Blackblot PMTK Methodology™ Roles....Pages 177-189
Blackblot PMTK Methodology™ Models....Pages 191-207

✦ Subjects

Innovation/Technology Management;Organization;Marketing;Project Management