The Product Manager's Toolkit: Methodologies, Processes and Tasks in High-Tech Product Management

✍ Scribed by Gabriel Steinhardt (auth.)

• Publisher: Springer-Verlag Berlin Heidelberg
• Year: 2010
• Tongue: English
• Leaves: 385
• Edition: 1
• Category: Library

✦ Synopsis

Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attributed to product management professionals. Diverse interpretations regarding the role of product management have only further confused practitioners and stifled the ability to develop clear and consistent product management methodologies. "The Product Manager’s Toolkit" book provides a consistent andholistic managerial approach to product management and presents a practical and comprehensive methodology (tasks, processes, deliverables, and roles) that covers nearly all aspects of product management.

✦ Table of Contents

Front Matter....Pages i-xvii
Front Matter....Pages 1-1
Who’s Driving Your Company?....Pages 3-7
Product Management Team....Pages 9-18
Product Definition Team....Pages 19-28
Crafting Market Requirements....Pages 29-39
Concept of Marketing....Pages 41-52
Value-Marketing Model....Pages 53-67
Extending Product Life Cycle Stages....Pages 69-76
Product Management Glossary....Pages 77-85
Front Matter....Pages 88-88
PMTK Introduction....Pages 89-94
PMTK Models....Pages 95-119
PMTK Templates....Pages 121-373
Back Matter....Pages 375-378

✦ Subjects

Organization/Planning; Marketing; Technology Management