The product development process: Three misconceptions which can derail even the “best-laid plans”: Geoffrey L. Gordon, Douglas J. Ayers, Nessim Hanna, and Rick E. Ridenour, Journal of Product and Brand Management (Number 1, 1995), pp. 7–17 (GPL)

• Book ID: 116151273
• Publisher: John Wiley and Sons
• Year: 1996
• Tongue: English
• Weight: 265 KB
• Volume: 13
• Category: Article
• ISSN: 0737-6782
• DOI: 10.1016/0737-6782(96)81086-1