New product development practices in consumer versus business organizations: Nessim Hanna, Douglas J. Ayers, Rick E. Ridnaur, and Geoffrey L. Gordon, journal of product and brand management (Number 1, 1995), pp. 33–55 (GPL)

• Book ID: 116151197
• Publisher: John Wiley and Sons
• Year: 1995
• Tongue: English
• Weight: 241 KB
• Volume: 12
• Category: Article
• ISSN: 0737-6782
• DOI: 10.1016/0737-6782(95)00060-7