𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The problem of unrealistic recommended prices Reply to Murphy and Howe

✍ Scribed by Pickering, J. F.


Book ID
105524233
Publisher
Springer-Verlag
Year
1979
Weight
290 KB
Volume
3
Category
Article
ISSN
0342-5843

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Cover; Title; Copyright; Contents; Acknowledgements; Introduction; The seven principles of pricing; Chapter 1 Pricing as positioning; Chapter 2 Cost-based calculations; In focus: Famous prices in history; Chapter 3 Reading the customer's mind; Case study: Cereals at Tesco; Case study: Jewellery make