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The possible role of diffusion in metabolism

โœ Scribed by Thomas J. Craparo; John L. Gainer

Publisher
American Institute of Chemical Engineers
Year
1973
Tongue
English
Weight
224 KB
Volume
19
Category
Article
ISSN
0001-1541

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When evaluating the launch of a new product or service, forecasts of the diusion path and the eects of the marketing mix are critically important. Currently no uniยฎed framework exists to provide guidelines on the inclusion and speciยฎcation of marketing mix variables into models of innovation diusion