When evaluating the launch of a new product or service, forecasts of the diusion path and the eects of the marketing mix are critically important. Currently no uniยฎed framework exists to provide guidelines on the inclusion and speciยฎcation of marketing mix variables into models of innovation diusion
โฆ LIBER โฆ
Diffusion rates and the role of diffusion in solid propellant rocket motor adhesion
โ Scribed by Kai F. Grythe; Finn K. Hansen
- Publisher
- John Wiley and Sons
- Year
- 2006
- Tongue
- English
- Weight
- 163 KB
- Volume
- 103
- Category
- Article
- ISSN
- 0021-8995
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