The positioning of rhetorical and non-rhetorical questions and the use of self-referencing in print advertising

✍ Scribed by Daniel J. Howard

• Publisher: Springer US
• Year: 1991
• Tongue: English
• Weight: 976 KB
• Volume: 5
• Category: Article
• ISSN: 0889-3268
• DOI: 10.1007/bf01017710