𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The philosophy of certain aspects of marketing

✍ Scribed by Trowbridge, G.W.


Book ID
119752103
Publisher
Institution of Electrical Engineers
Year
1975
Weight
983 KB
Volume
54
Category
Article
ISSN
0032-9851

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## Philosophy of Marketing Thought An extensive study of archival materials is used to examine the philosophic origins of marketing thought at two centers of early development, the University of Wisconsin and the Harvard Business School. Evidence suggests that the German Historical school of econ