Early Development of the Philosophy of M
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D. G. B. Jones; D. D. Monieson
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Article
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1990
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American Marketing Association
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English
โ 452 KB
## Philosophy of Marketing Thought An extensive study of archival materials is used to examine the philosophic origins of marketing thought at two centers of early development, the University of Wisconsin and the Harvard Business School. Evidence suggests that the German Historical school of econ