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Early Development of the Philosophy of Marketing Thought

โœ Scribed by D. G. B. Jones; D. D. Monieson


Book ID
126273951
Publisher
American Marketing Association
Year
1990
Tongue
English
Weight
452 KB
Volume
54
Category
Article
ISSN
0022-2429

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Early Development of the Philosophy of M
โœ D. G. B. Jones; D. D. Monieson ๐Ÿ“‚ Article ๐Ÿ“… 1990 ๐Ÿ› American Marketing Association ๐ŸŒ English โš– 452 KB

## Philosophy of Marketing Thought An extensive study of archival materials is used to examine the philosophic origins of marketing thought at two centers of early development, the University of Wisconsin and the Harvard Business School. Evidence suggests that the German Historical school of econ