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The Persuasive Effect of Circadian Arousal, Endorser Expertise, and Argument Strength in Advertising

✍ Scribed by Pornpitakpan, Chanthika

Book ID: 127365797
Publisher: Haworth Press Inc
Year: 2004
Tongue: English
Weight: 775 KB
Volume: 17
Category: Article
ISSN: 0891-1762
DOI: 10.1300/j042v17n02_07

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