✦ LIBER ✦
Exploratory Study of the Measurement Scales for the Perceived Image and Advertising Effectiveness of Celebrity Endorsers in a Tourism Context
✍ Scribed by van der Veen, Robert; Song, Haiyan
- Book ID
- 121211785
- Publisher
- Haworth Press Inc
- Year
- 2010
- Tongue
- English
- Weight
- 173 KB
- Volume
- 27
- Category
- Article
- ISSN
- 1054-8408
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