𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The One-Legged Stool

✍ Scribed by Yusef Komunyakaa

Book ID
124909155
Publisher
John Hopkins University Press
Year
1987
Tongue
English
Weight
266 KB
Volume
32
Category
Article
ISSN
0161-2492

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Integrating multiple qualitative researc
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✍ Amy L. Hall; Ray C. Rist πŸ“‚ Article πŸ“… 1999 πŸ› John Wiley and Sons 🌐 English βš– 126 KB

This article suggests that market research is enhanced when multiple qualitative methods are combined in a triangulated approach to examining marketing questions. The article begins with a case study that illustrates how a qualitative study can, by itself, be used as a basis for making marketing dec