The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy

✍ Scribed by David Shepard Associates, David Associates Shepard

Publisher: MGH
Year: 1990
Tongue: English
Leaves: 546
Edition: 1
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

With its unique, authoritative treatment of theory and practice in database management, this work maintains that marketers must understand the statistics, economics, and efficient applications of direct marketing in order for it to work.

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