The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World

✍ Scribed by Lisa Nirell (auth.)

• Publisher: Palgrave Macmillan US
• Year: 2014
• Tongue: English
• Leaves: 224
• Edition: 1
• Category: Library

✦ Synopsis

As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.

✦ Table of Contents

Front Matter....Pages i-xv
Front Matter....Pages 1-1
WHY CMOS ARE FACING EXTINCTION....Pages 3-10
THE DARK SIDE OF DATA DEMOCRACY....Pages 11-17
GOING DIM: CAN YOU SEE (OR HEAR) ME NOW?....Pages 19-24
RETURN ON MARKETING INVESTMENTS: A FLIGHT RISK?....Pages 25-30
BIG DATA OR BIG DISAPPOINTMENT?....Pages 31-39
MARKETING AND SALES: A HARD LANDING....Pages 41-49
MULTITASKING MASH-UPS AND MISHAPS....Pages 51-57
Front Matter....Pages 59-59
FIND YOUR INNER MARKETING GURU TO MAKE BETTER DECISIONS....Pages 61-67
WESTERN MINDFULNESS: A BRIEF JOURNEY....Pages 69-77
FIVE TIMELESS QUALITIES OF MINDFUL MARKETERS....Pages 79-85
PERSONAL ENERGY MANAGEMENT....Pages 87-94
THE POWER OF PRESENT MOMENT LANGUAGE....Pages 95-103
MINDFUL PLANNING AND DECISION-MAKING....Pages 105-114
DESIGNING WITH INTENTION....Pages 115-122
Front Matter....Pages 123-123
PEER GROUPS: HOW SHIFTS REALLY HAPPEN....Pages 125-134
WHAT THE CEO WANTS THE CMO TO KNOW....Pages 135-143
CFO-SPEAK: MINDFUL MARKETING BY THE NUMBERS....Pages 145-153
THE CMO AND THE CIO: CROSSING THE RAGING RIVER....Pages 155-164
SALES AND MARKETING: RETHINKING THE SYSTEM....Pages 165-174
LOOKING INSIDE TO WORK OUTSIDE....Pages 175-184
Front Matter....Pages 123-123
STARTING THE REVOLUTION....Pages 185-193
MINDING THE FUTURE....Pages 195-202
Back Matter....Pages 203-224

✦ Subjects

Marketing; Management