Bancassurance: Where is it going?
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Article
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1996
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John Wiley and Sons
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English
⚖ 321 KB
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self-custornization of the content because you can only do so much in the physical, paper-based world." But those restrictions end in Cyberspace. ## "Thinking they '11 sell insurance-based products through the branch network is foolhardy, because that customer segment doesn 't go into branches.