𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Bancassurance: Where is it going?

Publisher
John Wiley and Sons
Year
1996
Tongue
English
Weight
321 KB
Volume
12
Category
Article
ISSN
8756-6079

No coin nor oath required. For personal study only.

✦ Synopsis

self-custornization of the content because you can only do so much in the physical, paper-based world."

But those restrictions end in Cyberspace.

"Thinking they '11 sell insurance-based products

through the branch network is foolhardy, because that customer segment doesn 't go into branches. " "That's why this is so powerful for the financial institution." Crone declared, "especially in offering insurancebased and other fee-based products. Because now they have carte blanche to integrate, so that they can indeed leverage their existing relationship to provide a total financial package to the customer.

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