✦ LIBER ✦

The moderating role of brand familiarity in reference price perceptions

✍ Scribed by Abhijit Biswas

Book ID: 119080940
Publisher: Elsevier Science
Year: 1992
Tongue: English
Weight: 902 KB
Volume: 25
Category: Article
ISSN: 0148-2963
DOI: 10.1016/0148-2963(92)90033-8

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Consumer perceptions of Internet banking

Consumer perceptions of Internet banking in Finland: The moderating role of familiarity

✍ Katariina Mäenpää; Sudhir H. Kale; Hannu Kuusela; Nina Mesiranta 📂 Article 📅 2008 🏛 Elsevier Science 🌐 English ⚖ 237 KB

Corporate Social Responsibility and Prod

Corporate Social Responsibility and Product Evaluation: The Moderating Role of Brand Familiarity

✍ Liyanage Chamila Roshani Perera; Jayawickrama Withanage Dushan Chaminda 📂 Article 📅 2012 🏛 John Wiley and Sons 🌐 English ⚖ 229 KB

Semantic cues in reference price adverti

Semantic cues in reference price advertisements: The moderating role of cue concreteness

✍ Balaji C. Krishnan; Abhijit Biswas; Richard G. Netemeyer 📂 Article 📅 2006 🏛 Elsevier Science 🌐 English ⚖ 299 KB

Assimilation of advertised reference pri

Assimilation of advertised reference prices: the moderating role of involvement

✍ Rajesh Chandrashekaran; Dhruv Grewal 📂 Article 📅 2003 🏛 Elsevier Science 🌐 English ⚖ 125 KB

Anchoring effects of advertised referenc

Anchoring effects of advertised reference price and sale price: The moderating role of saving presentation format

✍ Rajesh Chandrashekaran; Dhruv Grewal 📂 Article 📅 2006 🏛 Elsevier Science 🌐 English ⚖ 183 KB

The role of consideration sets in brand

The role of consideration sets in brand choice: The moderating role of product characteristics

✍ Jung-Chae Suh 📂 Article 📅 2009 🏛 John Wiley and Sons 🌐 English ⚖ 105 KB

## Abstract This study investigates the role of consideration sets in brand choice. Brand‐level aggregated data are used to capture the responses of consumers who face a number of international and domestic brands in markets rather than two or three brands in experimental designs, as in Chaudhuri a