𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Consumer perceptions of Internet banking in Finland: The moderating role of familiarity

✍ Scribed by Katariina Mäenpää; Sudhir H. Kale; Hannu Kuusela; Nina Mesiranta

Book ID
116694876
Publisher
Elsevier Science
Year
2008
Tongue
English
Weight
237 KB
Volume
15
Category
Article
ISSN
0969-6989

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The effect of a similarity versus dissim
The effect of a similarity versus dissimilarity focus in positioning strategy: The moderating role of consumer familiarity and product category
✍ Laurette Dubé; Bernd H. Schmitt 📂 Article 📅 1999 🏛 John Wiley and Sons 🌐 English ⚖ 131 KB 👁 2 views

Results of three studies show that the effectiveness of positioning strategies based on similarity and dissimilarity vis-a `-vis other brands or with respect to the product category as a whole is moderated by the degree of familiarity of the consumer with the objects of comparison (Study 1) and by t