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The moderating effect of perceived control on motivation to engage in deliberative processing

✍ Scribed by Robert D. Jewell; Blair Kidwell

Publisher
John Wiley and Sons
Year
2005
Tongue
English
Weight
128 KB
Volume
22
Category
Article
ISSN
0742-6046

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✦ Synopsis

Research has demonstrated that perceived control adds explanatory power to the prediction of behavioral intention. This research extends previous findings by demonstrating how different levels of perceived control can affect an individual's motivation to engage cognitive resources for deliberative processing when forming a behavioral intent. The results of three studies support predictions that lower versus higher levels of perceived control result in the formation of behavioral intent based on deliberative rather than nondeliberative processing.

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