The Meaningful Brand: How Strong Brands Make More Money

✍ Scribed by Nigel Hollis (auth.)

Publisher: Palgrave Macmillan US
Year: 2013
Tongue: English
Leaves: 226
Edition: 1
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.

✦ Table of Contents

Front Matter....Pages i-xiii
Front Matter....Pages 1-7
How Marketing Adds Financial Value to a Business....Pages 9-23
How Brands Influence Purchase Decisions....Pages 25-37
What Makes Your Brand Meaningfully Different?....Pages 39-51
Linking Meaningful Difference to Financial Outcomes....Pages 53-67
Front Matter....Pages 69-70
Clarity of Purpose....Pages 71-82
Effective Delivery....Pages 83-93
Resonance....Pages 95-103
Differentiation....Pages 105-120
Defining a Meaningfully Different Experience....Pages 121-129
Front Matter....Pages 131-132
Findability....Pages 133-144
Credibility....Pages 145-154
Vitality....Pages 155-169
Affordability at a Price Point....Pages 171-181
Extendability....Pages 183-191
Make the Most of Your Brand....Pages 193-205
Back Matter....Pages 207-225

✦ Subjects

Public Health; Development Economics

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