Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity.<br /> <br /> In a world in which social media and inclusive digital platforms have increased customer
Brand management : co-creating meaningful brands
โ Scribed by Beverland, Michael, author
- Publisher
- London : SAGE Publications Ltd
- Year
- 2018
- Tongue
- English
- Category
- Library
No coin nor oath required. For personal study only.
โฆ Synopsis
xvi, 400 pages : 24 cm
๐ SIMILAR VOLUMES
1 online resource
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