✦ LIBER ✦

The living product – using the creative nature of metaphors in the search for sustainable marketing

✍ Scribed by Ingrid Kajzer Mitchell; Michael Saren

Publisher: John Wiley and Sons
Year: 2008
Tongue: English
Weight: 112 KB
Volume: 17
Category: Article
ISSN: 0964-4733
DOI: 10.1002/bse.526

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