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The joint effects of choice assortment and regulatory focus on choice behavior

✍ Scribed by Anirban Som; Yih Hwai Lee


Book ID
116568621
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
482 KB
Volume
29
Category
Article
ISSN
0167-8116

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The authors develop a model to predict consumer selection of product assortment and its relationship to category purchase quantity. Brand and variety choice decisions are modelled with a nested logit. A shopper's vector of choice probabilitiesÐand hence likely assortment selectionÐdirectly depends o