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The Ironic Effect of Source Identification on the Perceived Credibility of Online Product Reviewers

✍ Scribed by Willemsen, Lotte M.; Neijens, Peter C.; Bronner, Fred


Book ID
119833158
Publisher
John Wiley and Sons
Year
2012
Tongue
English
Weight
535 KB
Volume
18
Category
Article
ISSN
1083-6101

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