The interplay between outbound team strategy and market information processing in the course of ‘really new’ NPD projects

✍ Scribed by Smits, Armand; Kok, Robert

• Book ID: 118459877
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 330 KB
• Volume: 41
• Category: Article
• ISSN: 0019-8501
• DOI: 10.1016/j.indmarman.2012.06.011