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The Internet‘s Impact on Integrated Marketing Communication

✍ Scribed by Ivanov, Adelina Eugenia


Book ID
120461925
Publisher
Elsevier
Year
2012
Tongue
English
Weight
396 KB
Volume
3
Category
Article
ISSN
2212-5671

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What is the internet's impact on direct
✍ H. Robert Wientzen 📂 Article 📅 2000 🏛 John Wiley and Sons 🌐 English ⚖ 85 KB 👁 3 views

I would like to touch on two concerns-taxation on the Internet and unsolicited bulk commercial email and privacy-because how the direct marketing industry deals with these two issues is going to have a substantial effect on marketing in the digital world. First, the issue of Internet sales taxes is