𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The Internet and the birth of real consumer power

✍ Scribed by Leyland F. Pitt; Pierre R. Berthon; Richard T. Watson; George M. Zinkhan


Book ID
117071683
Publisher
Elsevier Science
Year
2002
Tongue
English
Weight
99 KB
Volume
45
Category
Article
ISSN
0007-6813

No coin nor oath required. For personal study only.


πŸ“œ SIMILAR VOLUMES


Consumer information search behavior and
✍ Robert A. Peterson; Maria C. Merino πŸ“‚ Article πŸ“… 2003 πŸ› John Wiley and Sons 🌐 English βš– 111 KB

## Abstract There is no question that the Internet has, and will continue to have, a major impact on consumer information search behavior. However, under what conditions, and how, that impact will be felt is not clear. This article offers 14 propositions to stimulate and guide investigations of con