𝔖 Bobbio Scriptorium
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Consumer acceptance of the mobile Internet

✍ Scribed by Joerg Koenigstorfer, Andrea Groeppel-Klein


Book ID
118805479
Publisher
Springer US
Year
2012
Tongue
English
Weight
166 KB
Volume
23
Category
Article
ISSN
0923-0645

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The emerging mobile commerce (m-commerce) technology promises exciting possibilities for marketplace exchanges, but expected benefits to consumers as well as businesses await an understanding of consumer acceptance of this technology. Borrowing the technology acceptance model (TAM) from the work env